"October offers a perfect blend of solitude, scenery, and some of the hottest action of the year."

September is a month of transition on stillwaters. With the heat of summer fading, trout shake off their lethargy and feed aggressively...

"...make the most of your time on the water this month."

Thank you to everyone who participated in the 2025 Fall Chinook Derby + Draw. Your participation resulted in raising $20, 775 for fish...

We're very proud to announce that Fred Helmer will be receiving the King Charles III Coronation Medal . The presentation ceremony will...

"There were lots of people watching. So no one could say I had any help landing the fish.”

"sturgeon fishing on the Fraser River from shore... fun for anglers of all ages."

BC Interior lake season is usually in full swing from late-April to late-October, and one of the most common questions we get asked is...

They say that steelhead are "the fish of a thousand casts." Unlike salmon that school in large numbers, steelhead often roam alone or in...

Winter sturgeon fishing on the Fraser can be one of the best times of year to catch giants and "giants in training".

On Sunday, March 27th, we gathered together to celebrate the derby winners, remember, give out some awesome prizes, and, most...

However you look at it, this past year was definitely a challenge. In the fishing world, we at least were able to focus on some positive...

IMPORTANT NOTICE... Considering there were no fish weighed into the derby, the poor water visibility, and unkind weather conditions,...

IMPORTANT NOTICE... Considering there were no fish weighed into the derby, the poor water visibility, and unkind weather conditions,...

I was recently asked by a long-time customer… "So what have you been up to?". Normally one would answer in general pleasantries but it...

Possibly one of the single most effective means to catch fish, drifting a Troutbead takes no prisoners when it comes to species.

Cabo San Lucas offers a premier big game fishing destination that is hard to beat. The great fishing, variety of amenities, unbeatable...

...how do we ensure that healthy and sustainable fisheries for all British Columbians will be the mandate.

The benefit of the derby and weighing in fish is so important as we get critical data...

Check out the Public Fishery Alliance at https://publicfisheryalliance.ca/

Fred has put together a series of videos highlighting some of his favourite egg patterns for steelhead. Getting started with tying egg...

Fred provides a quick introduction to the Islander Steelheader centrepin reel.

Fred Helmer, the found of Fred's Custom Tackle, spends a few minutes stepping you through an introduction to centrepin rods.

Sean from the Abbotsford store steps you through the basics of fly rods.