Mission Statement

“Fred’s Custom Tackle provides the sports angling community with competitively priced, quality products and services, backed by excellent service and a friendly, knowledgeable staff.”

Vision Statement

“We believe that sport/recreational fishing provides a healthy, socially valuable lifestyle.  We are committed to sharing our skills to serve the interests of our customer, our community and our families. Further, we are committed to being a reliable resource for information, guidance and advice regarding fishing in the Fraser Valley and beyond.”